According to semrush.com, buzz or word-of-mouth marketing drives 6 trillion in global sales annually. It also costs less time and money than traditional marketing strategies such as printed ads. But you have to deliberately generate buzz for your business to reap the benefits.

Creating buzz for your business is not as complicated as some people think. Semrush reports that 23% of people tell their friends about great products and services they have tried before. You can fuel the talk through deliberate strategies. Here are five great ways to create buzz for your business.

1. Tell Your Story

Great business stories help with branding and keep people talking for a long time. Almost everyone loves stories of passion and purpose, so don’t be afraid to share yours. Tell people how and why you started your business, the failures and successes, and what makes you unique.

Telling your story to your customers gives them a chance to relate to you and your business and trust you more. Don’t withhold the juicy stuff and your business will gain the buzz it needs to grow.

1. Go the Extra Mile

If you want customers to recommend your products or services to their friends, make them happy. Go above and beyond to make your customers feel valued and appreciated. You can offer them free trials, products, or services.

Come up with ways to make people curious and pay attention to your business. For instance, dealerships usually generate buzz by using attention-grabbing car stock images to entice prospects. You can also create flashy flyers with catchy graphics and post them where your potential customers will see them.

1. Be Active on Social Media

Social media is a goldmine for creating a buzz for your business. By hanging out with your customers on social media, you show that you understand what they value. You can address their pain points, complaints, and general concerns about your business.

Being active on social media allows you to respond to your customers quickly and learn how to improve your products or services. Also, you can write posts to educate people about difficult industry topics and join in daily conversations. You position yourself as an authority and gain consumers’ trust in the process.

1. Give Your Business a Human Touch

Do you want to make people talk about your business? Give it a human touch by doing something for your community. Volunteer your time, expertise, or resources in community ventures. 

Be where the people are and take your business with you. Do much more than is expected to stand out from the competition. Demonstrating goodwill and commitment to helping the community and your business will be the talk of the town for a long time.

1. Conduct a Research Study

People love products backed by research. If you can come up with research to show that your product or service actually helps people or businesses, the better. Research could be costly, but the authority it gives your business is worth it. Research makes people talk about your product or service and use it.

Don’t Let Up Till it Buzzes

Creating buzz for your business is not as hard as it seems. But sometimes, it takes more than one strategy to maintain the buzz. Try many different strategies even if the initial ones fail. Don’t let up until you have achieved your goal.